2025
Intro
Markethub is an all-in-one e-commerce platform that helps merchants launch, manage, and scale their online stores.
I designed the landing page and product dashboard experience to communicate its core need of simplicity, powerful analytics, and seamless integrations through a clean, confident visual language.
My Role
Product strategy and concept
UX and information architecture
Visual identity and brand
High-fidelity UI design
Dashboard and data visualization design
Interaction and motion design
Landing page design and copy direction
Process
I started by mapping out the core user journey to understand what a first-time visitor needed to see before converting. From there, I built a modular design system (dark hero sections, light content sections) that let the brand feel premium yet approachable. Real product screenshots (dashboard, sales analytics, top-selling products) were used throughout to build trust and show the tool in action rather than relying on abstract illustrations.
Lesson
Working on Markethub taught me how much contrast can do as a conversion tool alternating dark and light sections naturally guided attention and paced the story from hook to proof to action. I also learned that showing the actual product early builds far more credibility than promises or illustrations, since visitors want to see the real interface before they trust the pitch.